Digital marketing consultancy services explained

July 18, 2022 Marketing Advice

Digital marketing consultancy services

Digital marketing consultancy services – What they are, why they are useful, and more.

In the UK, the current digital marketing service space is dominated by a small handful of digital ad agencies. Within the top 10 agencies, the average billing currently stands at £138m, which is over 12 times the turnover of all the other players in the industry (Source: Statista – “Digital marketing in the United Kingdom“).

But what if your company’s budgets are not big enough to attract one of the big 10 agencies? Or what do you do if you are just starting out and want to build your own competencies and knowledge? This is where a digital marketing consultancy can come in and grow your business.

What is digital marketing consultancy? In short, they are businesses or individuals that offer their expertise and knowledge in digital marketing to help client businesses. This can take many different forms, but the goal is always to help the client achieve their digital marketing goals.

A digital marketing consultancy will often have a wide range of services tailored for different digital marketing channels, allowing them to create bespoke digital marketing plans for their clients.

This is in contrast to an agency, which will often provide digital marketing services as part of a package or retainer agreement. The benefit of using digital marketing consultancy services is that you can get expert help and advice without having to commit to a long-term contract and have the flexibility to scale as and when your needs change.

Why digital marketing services are important for business growth

Digital marketing services can help your business achieve a number of goals. By working with a digital marketing consultancy, you could improve your website’s search engine ranking, develop social media audiences, deploy campaigns, increase traffic to your site, and improve your brand’s online reputation.

Digital marketing consultancies can also help you track your website’s analytics to ensure that you’re making the most of your digital marketing efforts.

If you’re not sure where to start with digital marketing, or if you want to ensure that your digital marketing campaigns are as effective as possible, digital marketing consultancy services can be a cost-effective approach for your business.

What services can you expect from a digital marketing consultancy?

There are a number of digital marketing services that digital marketing companies can provide. These services can be tailored to your specific needs, but some common digital marketing consultancy services include:

– Marketing Strategy Services: A digital marketing consultancy can help you develop a digital marketing strategy that meets your business goals. This can involve market research, target audience analysis, customer journey mapping, value proposition design, messaging hierarchy and the development of marketing objectives.

– Marketing Planning Services: Once you have a digital marketing strategy in place, they can help you develop a detailed plan to implement it. This can involve the development of detailed tactics, timelines and budgets.

– Implementation Services: Once your digital marketing plan is in place, they can help you with the implementation. This can involve website development, content creation, social media campaigns, lead generation campaigns, video production, digital advertising and more.

– Reporting and Analysis Services: Specialist support to help you track your digital marketing progress and measure your results. This can involve the use of analytics tools such as Google Analytics, as well as the development of custom reports.

– Search engine optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). This can be done through keyword research, On-Page optimization, and off-page SEO tactics like link building and content marketing.

– Social media marketing: Social media platforms like Facebook, Twitter, and LinkedIn are a great way to connect with potential and current customers. A digital marketing company can help you create and implement social media campaigns that will build your brand, generate leads, and drive traffic to your website.

– Email marketing: Email marketing can be a great way to keep in touch with your customers and build relationships with potential leads. A digital marketing consultancy can help you create email campaigns that are targeted, engaging, and effective.

– Pay-per-click (PPC) advertising: PPC is a form of digital advertising where you pay to have your ad displayed on search engines and other websites. A consultancy can help you create and manage a PPC campaign that will reach your target audience and generate leads.

– Analytics: Tracking your website’s analytics is important to ensure that your digital marketing campaigns are effective. A consultancy can help you set up tracking and reporting so that you can measure your website’s traffic, conversion rates, and other key metrics.

– Conversion Rate Optimisation: Conversion rate optimisation (CRO) is the process of improving your website to increase the percentage of visitors who take the desired action, such as making a purchase or signing up for a newsletter. They can help you improve your website’s design, copy, and call-to-actions to increase conversions.

– Fractional Marketing Services: Most consultancies will be able to allow you to take a fraction of one of the service areas they provide. This could range from a fractional CMO or Marketing Director working on your business for a number of days a month to a specialist function such as SEO or PPC expert.

Digital marketing consultancy services can be a great way to improve your digital marketing efforts and grow your business. If you’re looking for expert help and advice, without having to commit to a long-term contract, digital marketing consultancy services could be the right solution for you.

How to find the best digital marketing consultancy for your needs

When looking for digital marketing consultancy services, there are a few things you should keep in mind.

First, make sure that the digital marketing company you’re working with is experienced and knowledgeable in the digital marketing services that you need.

Second, ask for referrals from other businesses or individuals who have previously used digital marketing consultancy services.

Finally, get a detailed proposal from them that outlines the scope of work and the cost of their services.

By following these tips and reading our full guide, you can be sure to find digital marketing consultancy services that will be valuable assets to your business.

Tips for getting the most out of digital marketing consultancy

When working with a digital marketing consultancy, there are a number of things you can do to ensure that the relationship is effective.

First, be clear about your goals and objectives for speaking to them. Be prepared to outline why you are considering this route and lay out any business challenges you have. This will allow them to tailor a proposal for your needs rather than a cookie-cutter approach based on what most businesses ask for.

Second, provide them with all the information and resources they need to be successful. Including consumer research that you have, past results from campaigns and a copy of your business plan.

Finally, be sure to stay involved throughout the digital marketing process so that you can provide feedback and make adjustments as needed. Often it is useful to start with a test campaign or a discovery project to see if you can build a mutually beneficial partnership.

By following these tips, you can be sure to get the most out of digital marketing consultancy services. If you’d like more information book a free call or take a look at this useful guide from DAN.


Digital marketing consultancy services can be a great way to improve your digital marketing efforts and grow your business. If you’re looking for expert help and advice, without having to commit to a long-term contract, digital marketing consultancy services could be the right solution for you.

About Polything

At Polything, we help companies use the power of storytelling to elevate their marketing and grow their business. Our collaborative and strategic approach to marketing can be applied to any direct-to-consumer business, and we work with clients all over the UK and further afield. Our team is experienced and passionate about helping businesses achieve their goals, and we’re always on the lookout for new and innovative ways to market products and services. If you’re interested get in touch to receive a strategic marketing plan example pdf, free of charge. So if you are looking for a digital marketing consultant London, please drop us a line.