Marketing Consultants – How to find the right one

Finding a Marketing Consultant can be hard

Everything you wanted to know about working with Marketing Consultants

Introduction

If you’re like most business owners, you probably wear a lot of hats. You’re responsible for marketing your company, generating leads, selling products or services, and handling customer service – just to name a few things. It’s no wonder that so many founders of direct-to-consumer businesses feel overwhelmed and stressed out.

One way to take some of the pressure off is to hire a marketing consultant, which allows you to focus on growing your business rather than building your marketing function. The benefits of working with an independent practitioner are access to specialist marketing skills and knowledge, fresh ideas and perspectives, an objective viewpoint, additional capacity, and bandwidth. Over time a good independent consultant should be able to help you build your knowledge and a marketing function in-house.

Contents

  1. What do they do?
  2. How can they help your business grow?
  3. What are the benefits to your business?
  4. How to find and work with one
  5. Closing Thoughts

1. What is a marketing consultant? And what do they do?

They are independent professionals who will come into your business on a temporary or part-time basis to grow your marketing function. They offer specialist marketing skills and knowledge, as well as fresh ideas and perspectives. They can help businesses to create and execute their marketing plan more effectively and can provide guidance and support throughout the process. As experts in their field, are also able to refine your value proposition and deliver you a cost-effective go-to-market strategy for your business.

They will usually start by auditing your customers, business, and any marketing that has been done to date, before formulating a strategic direction based on your business plan, followed by a marketing plan. They can often help you with executing that plan, whether that be with in-house staff or freelancers from their network.

2. How can they help your business grow?

Marketing consultants can help your business grow by providing a fresh perspective on your marketing, and offering innovative directions, or technical solutions that you might not have thought about. They can also help you to execute your marketing plan more effectively, and provide guidance and support on how to streamline the process and make the most out of your budget.

With their extensive experience, they should be able to make sure that you have a good product-market fit and make sure that your business objectives are underpinned by the correct level of marketing support. They should also be able to help you find new customer segments that maybe you have never considered, and help you understand which customers are profitable and therefore who to focus your marketing on.

3. What are the benefits to your business?

Perspective

The key advantage of working with a freelance marketing consultant is that they are annexed to your business and should give you an honest appraisal of where opportunities might lie, as well as highlight the shortcomings at a strategic and tactical level. Very few employees and even fewer agencies will feel comfortable giving this type of feedback. They will also be much more familiar with the marketing and consumer trends as well as the consumer research that is available.

Diagnosing Problems

A good consultant should have enough practical experience to give you absolute clarity on what is working and what is not, furthermore what you need to do to fix things. From broken campaigns, teams, conversion funnels, or communication, good practitioners should have a wide breadth of knowledge of the whole marketing function to be able to diagnose and fix all marketing-related problems often saving you huge amounts of money in the process.

Capacity

A consultant is a great option if your company is growing, you are strapped for resources, or you have been unable to hire anyone of the right calibre in-house. They should be able to help plug the gaps in more senior functions such as strategy development and budgeting, but also help you move more quickly by implementing a marketing plan. Many will also be able to make introductions to key personnel you need to hire or even build virtual teams on your behalf.

Accountability

Most practitioners have previously been in senior marketing in-house roles, so they should more than comfortable with assuming responsibility within your organization. They will be adept at delivering complex marketing plans and keeping your staff and third-party suppliers and agencies on track. They should be a safe pair of hands that you can rely on, but also flag issues with delivery whether that be inside or outside your organization. A surprising benefit of using an independent consultant is that they may even keep you more accountable!

4. How to find and work with one

When looking for help, it is important to consider their skillset, experience, and approach to marketing. They should have a wide range of marketing skills and knowledge to be able to offer you the best possible advice. Furthermore, they should also have extensive experience in marketing, so that they can share best practices with you and help you avoid common pitfalls. They should also have a flexible and adaptable approach to marketing so that they can tailor their advice to your specific needs.

There are several ways to find them, including online directories, word-of-mouth, and personal networks. Once you have found a few potential consultants, it is important to meet with them to discuss your specific needs. This will give you a chance to get to know the consultant and their marketing approach, as well as assess whether they are a good fit for your business.

When working with one, it is important to set clear objectives and expectations. This will help to ensure that both you and the consultant are on the same page, and will also help to make the working relationship more productive. They should be given access to key personnel and marketing materials so that they can gain a full understanding of your business. Finally, they should be provided with a clear brief, so that they can offer the most relevant and targeted advice. Most will respond with a statement of work that will outline their responsibilities and specific work that will be undertaken.

Tips for working with a marketing consultant:

If you’re looking for help with your marketing, a marketing consultant can be a great resource. Here are 5 tips for working with them:

  1. Make sure the consultant has the right skillset and experience for your business.
  2. Meet with the consultant to discuss your objectives and expectations.
  3. Give the consultant access to key personnel and marketing materials.
  4. Provide the consultant with a clear brief or marketing consultant job description.
  5. Keep the lines of communication open throughout the length of the engagement.
  6. Ensure that they have professional indemnity or marketing consultant insurance.

By following these tips, you can ensure that you get the most out of the relationship..

Questions to ask before hiring marketing consultants:

They can be a great resource for businesses looking to improve their marketing strategies. However, it is important to ask the right questions before hiring one in order to ensure that they are the right fit for your business. Here are 5 questions you should ask before hiring:

  • What marketing experience do they have?
  • What marketing approach do they take? And why?
  • What are their fees and terms?
  • What is their availability?
  • How well do they understand your industry or sector?

If you are looking for help with marketing, going this route can be a great resource. By following these tips and asking the right questions, you can make sure that you hire the best person for your business.

Closing Thoughts

As marketing evolves, marketing consultants and consultancies are becoming more central to building a modern marketing program. To stay ahead of the curve, marketing consultancies are constantly embracing new marketing channels, technology, and strategies. They should also focus on building strong relationships with their clients so that they can better understand their needs and provide tailored advice. Finally, marketing consultancies are starting to invest in new technologies and data-driven marketing approaches. By doing so, they will be able to provide their clients with the most up-to-date and effective marketing advice.

They can be a great asset to any business, but it is important to find the right consultant for your specific needs. To find the best person for your business, you should meet with them to discuss your objectives and expectations, give them access to key personnel and marketing materials, and provide them with a clear brief.

Most practitioners will respond with a statement of work that outlines their responsibilities and the specific work they will undertake. Once you have found the right person, be sure to keep the lines of communication open throughout the length of the engagement. By following these tips, you can ensure that you get the most out of working with one.