How do Facebook Ads work?

October 18, 2022 Marketing Advice

How do Facebook Ads work?

Facebook Ads Masterclass

Last week I was excited to be asked to present how Facebook Ads work as a Masterclass to a group of business owners on the Digital Boost platform. For those unfamiliar with Digital Boost, it is a platform which helps start-ups, small businesses and charities get the support they need to grow. They do this by matching organisations who need support with volunteer experts for free one-to-one advice, small group workshops and learning resources. It is a great resource, so if you need support and are based in the UK I would highly suggest you check it out.

I have been mentoring on the platform for a number of months now, and I was very honoured to be asked to host a Masterclass on their platform. The experience was great and the group was very engaged and asked lots of questions. My only issue was that maybe I could have helped more people as the group was limited to fifteen people. So Digital Boost agreed to give me a copy of the recording so that I could post it here. Don’t worry, I’ve done a bit of tidying up and what was an hour-long session has been cut down to half an hour. Sorry if I drone on a bit, but I promise you that there are some real nuggets in there! There is a download link below if you would like to get the step-by-step guide.

Please enjoy, and let me know if you have any feedback:

Thanks for watching and I hope you got something out of this Facebook Ads Masterclass. If you would like to learn more about paid media, understanding customer journey mapping, or marketing in general feel free to drop us a line or book a free strategy call. As promised, below you will find links to a list of resources, including a fourteen-page handout with will walk you through the process of setting up your first campaign.

Many small businesses do not have the resources to undertake our Momentum Model or a bespoke consultancy project. So in an effort to help these businesses improve their strategy and turn this into profits and growth, we have started to offer a mentoring service. Unfortunately, we can only afford to service a small number of clients at the moment, but if you are interested please tick the box below to receive information on how it works.


Enter your email below to receive:

  • A slide deck of the full presentation
  • Plus a 14-page step-by-step guide on how to set up your first Facebook Ads campaign.
  • A bonus free 15-minute call if you have any problems or questions (you don’t have to use it).


    Anurah FarrellAnurah Farrell
    15:13 15 Apr 24
    Chris was very helpful in helping me understand how I could re-target exiting potential prospects and diagnosing if my FB Ads Manager Account was set up correctly. Thank you!
    Ben Cosbie RossBen Cosbie Ross
    19:17 09 Apr 24
    I was introduced to Chris via work. The coach coachee relationship is the key element to make the sessions work and from the start of the very first session Chris made it very easy. My reservations were around a formulaic lesson by lesson method but Chris worked with me to get the best outcomes. Chris was able to provide insight in multiple areas, often within a very short window, and with zero preparation. The sessions were conversational, which, was exactly what worked for me. Every session was beneficial and it was a shame when our sessions ended. I am very confident in recommending Chris to anyone who is thinking about engaging an ND coach. Chris is thoughtful, genuine and empathetic and is an outstanding coach.
    Benoit CollinBenoit Collin
    11:01 18 Mar 24
    I had the pleasure of having multiple mentoring sessions with Chris, and his guidance was pivotal in refining my start-up idea, identifying our target persona, and establishing a clear customer value proposition. Anyone looking to grow their business would greatly benefit from his mentorship/expertise. Highly recommended!
    Jay ManiarJay Maniar
    15:35 27 Apr 23
    I booked a mentoring session with Chris who was brilliant at walking me through the complex world of Facebook advertising. Really patient and generous with his knowledge.
    Ellora CoupeEllora Coupe
    09:17 21 Mar 23
    The mentoring I have received as a small business entrepreneur has been invaluable. Chris has helped me to understand new opportunities, how to focus on bringing value to my customers and provided a huge amount of support in getting my business launched and off the ground. It has proven to me the huge value in mentoring that small businesses can benefit from.
    jon draperjon draper
    17:02 25 Jan 23
    Spoke with Chris today. He is personable and clearly knows more about the subject than I could ever learn. Despite this he kept it simple and relevant. Really helping me get an understanding of what is necessary to start my SEO journey.
    Ellie GoodEllie Good
    14:01 28 Nov 22
    My SEO session with Chris was incredibly informative, with advice and suggestions tailored for my level of understanding. I now have a clear idea of what needs to be done to improve the areas in question. Thank you!
    Don MagraneDon Magrane
    14:57 03 Nov 22
    Spent some time with Chris discussing our PPC, audience targeting and content strategy. Incredibly useful. We have plenty of targeted action points to work on for the mid to long term which will be very helpful for our business.
    Thalia ShawThalia Shaw
    10:14 18 Oct 22
    Chris is a very experience marketing and digital marketing expert with so much knowledge. I had a very interesting and insightful 60 minute session with him with practical actions to put in place in my business.
    Gilly ThompsonGilly Thompson
    15:10 14 Oct 22
    Chris, is a font of all marketing and digital marketing knowlegde.I learnt more about digital marketing in 20 minutes with Chris than i did in 3 years!!I am now doing reels on insta with view of between £5k - £12kIncredible, he is supportive and has brilliant ideas for generate brand awareness, loyalty and sales
    Daniel JohnsonDaniel Johnson
    05:34 11 Oct 22
    During our 60-min problem-solving call Chris was able to provide a series of well-informed, practical and realistic suggestions on possible next steps for our business.

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