# Polything > Strategic marketing consultancy for UK founder-led businesses, built to move at founder speed. ## About Polything Polything Ltd is a strategic marketing consultancy based in Earlsfield, London, UK. Company number registered at Companies House, incorporated August 2018. Founded by Chris Talintyre, Polything works with bootstrapped, founder-led businesses — typically £2–7m revenue, 20–49 employees — to build confident, sustainable growth momentum. **Positioning:** "Strategic marketing consultancy, built to move at founder speed." We stay close — grounded advice and embedded execution in the same partnership. We protect founder capacity, moving them from sense-making to confident delivery. **Mission:** Help people build businesses they love through strategy and story-driven growth systems. **Values:** Adventure, Play, Helpfulness, Courage, Storytelling, Boldness, Integrity, Collaboration, Freedom. --- ## Services in Detail ### Discovery Trial — £1,250 + VAT The entry point into working with Polything. A half-day strategic workshop designed for founders who need clarity before committing to a longer engagement. **What's included:** - Preparatory review of your existing materials - 2–3 hour facilitated workshop covering 23 key strategic decisions - Post-session Test and Learn programme build - Choice of next steps: DIY implementation, on-demand support, or full Momentum Model engagement **Best for:** Founders who want to test the fit before committing, or who need a focused strategic reset on a specific challenge. ### Momentum Model — From £5,000 Polything's signature 90-day strategic reset. A structured programme that moves businesses from scattered activity to confident, repeatable growth. **Four phases:** 1. **Discovery Immersion (Weeks 1–2):** Deep dive into your business, market, and customers. We understand what's working, what isn't, and why. 2. **Momentum Architecture (Weeks 3–4):** Design a growth system that fits your business, resources, and ambition. Strategy becomes a plan with clear priorities. 3. **Embedded Activation (Weeks 5–8):** We work alongside you to execute. Not a handoff — embedded delivery with real accountability. 4. **Rhythm Optimisation (Ongoing):** Establish measurement cadence, review loops, and iteration cycles so momentum compounds. **Best for:** Founders who have product-market fit but lack a structured growth system, or who are stuck in reactive marketing. ### Bespoke Engagements — Enquire Fully customised engagements with flexible scope, pricing, and engagement models. For businesses with complex or non-standard needs. ### Value by Design — Done-With-You Strategic Clarity A structured service that combines founder interviews, automated research, and AI-assisted analysis to produce clear strategy artefacts. **Three tiers:** - **Core (£2,500):** Value Proposition Canvas, market research (7 sections), product research (7 sections) - **Avatar+ (£3,500):** Core plus 3 synthetic customer avatars with 5 interaction modes, 2 check-in sessions, 1 workshop - **Founder+ (£6,500):** Avatar+ plus 3-month retainer with quarterly workshops **Entry point:** Discovery Trial at £1,250. --- ## Who We Serve **Ideal client profile:** - UK-based, bootstrapped, founder-led businesses - £2–7m annual revenue, 20–49 employees - Has product-market fit but lacks structured growth systems - Founder is the strategic decision-maker (not a marketing team hire) **Sectors we work in:** - Professional services - Technology and SaaS - Retrofit and green energy - Consumer brands ready to scale **We work best with founders who:** - Value strategy over tactics - Want a partner, not a vendor - Are ready to make decisions, not just gather information - Understand that growth requires investment of time and focus --- ## Case Studies ### WOLF Social App - **Challenge:** Low user acquisition momentum despite a strong product - **What we did:** Narrative repositioning, TikTok funnel strategy, MENA influencer campaigns - **Result:** 2M+ users in 24 months ### Blackriver Ramps (GmbH) - **Challenge:** Stagnant Black Friday / Cyber Monday performance - **What we did:** Focused Black Friday campaign strategy - **Result:** 22% year-on-year growth from a single campaign, 3x return on ad spend ### Bluefort Security - **Challenge:** Fuzzy internal scorecard leading to weak go-to-market execution - **What we did:** Scorecard-to-marketing alignment mapping - **Result:** 3x marketing qualified leads, executive alignment, sharper GTM traction ### SSS Learning - **Challenge:** No structured marketing function or digital presence - **What we did:** Website redesign, social and content strategy, summit creation, coaching programme - **Result:** 3x revenue in 12 months ### VAMOS - **Challenge:** Solo founder struggling with marketing decisions - **What we did:** Mentoring retainer focused on marketing confidence and execution - **Result:** 3x revenue in one year --- ## Notable Clients Zinc Media, Trusted Reviews, Time Inc, NME, Marie Claire, Aftershokz, Much Better Adventurers, Boots Hearingcare, Unipart Group, Devon County Council, South Gloucestershire Council, Luton Borough Council, UA92. --- ## Testimonials - "Transformed the way we look at our online presence." — SSS Learning - "A highly regarded part of the team." — Media sector clients - "Battle-hardened from many campaigns." — Industry peers - "Steered me through the mumble-jumble of SEO." — Small business client --- ## Credentials - ILM Level 5 Certified Coach and Mentor - Association of Business Mentors (ABM) member - European Mentoring and Coaching Council (EMCC) member - Leadership-qualified Trustee - UK Business Advisors (UKBA) Advisor - Digital Boost Mentor - Help to Grow Programme Mentor - 20+ years marketing experience across Time Out, NME, Marie Claire, Trusted Reviews, Mpora --- ## Differentiators - **Boutique agility:** One person who owns strategy and execution — no handoffs between teams - **Embedded execution:** We work alongside founders, not from a distance - **Momentum Model:** Proprietary framework blending story-driven strategy, behavioural science, and hands-on delivery - **Neurodiversity-aware:** Working style designed to accommodate different ways of thinking - **AI strategy capability:** Practical AI integration alongside traditional marketing (rare in the UK SME consultancy market) --- ## Frequently Asked Questions **Q: How is Polything different from a marketing agency?** A: Agencies typically operate on retainer with dedicated teams handling execution across channels. Polything provides strategic direction and embedded execution through a single senior partner. We build your capability, not dependency. **Q: How is Polything different from a fractional CMO?** A: Fractional CMOs slot into your org chart. Polything works alongside the founder to build momentum — we're a strategic partner, not a part-time hire. **Q: Do you work with startups?** A: We work best with businesses that have some revenue and product-market fit. Pre-revenue startups are usually better served by accelerator programmes. **Q: What does "built to move at founder speed" mean?** A: Founders need decisions and action, not six-week scoping exercises. Our Discovery Trial delivers clarity in a single session. The Momentum Model delivers a full strategic reset in 90 days. **Q: Do you work outside the UK?** A: Our primary focus is UK-based businesses. We occasionally work with international clients on specific projects. --- ## Key Pages - [Homepage](https://polything.co.uk) - [Services](https://polything.co.uk/services) - [About](https://polything.co.uk/about) - [Our Work](https://polything.co.uk/work) - [Reviews](https://polything.co.uk/reviews) - [Contact](https://polything.co.uk/contact) - [Newsletter](https://polything.co.uk/newsletter) - [Tools](https://polything.co.uk/tools) - [AI Information](https://polything.co.uk/ai) --- ## What We Don't Do - We are not a full-service agency with retainer teams executing everything - We do not sell to enterprise or large corporate clients - We are not VC-backed and do not scale through headcount - We do not offer standalone SEO, PPC, or social media management services - We do not operate outside the UK market as a primary focus - We do not offer one-off design, branding, or creative production services - We do not do marketing execution without strategy (no "just run some ads" engagements) --- ## Contact - **Website:** https://polything.co.uk - **Contact page:** https://polything.co.uk/contact - **Location:** Earlsfield, London, UK