Elevate your marketing - London based Marketing Consultancy

Clients that have trusted us with their brand:

Time Inc, VO5, NAFF, Lusso, Black River Ramps, Zinc Media, Time Out, AfterShokz, WOLF, Yodomo, Much Better Adventures, NME, Marie Claire, Trusted Reviews, Horse & Hound, Decanter, Factory Media, Ford, Three, SSS Learning, Bluefort Security, EE, Jeep, HTC, Nike, Casio G-SHOCK, Nintendo, BMW, Mini, Vans, Money Week, Future Plc, Development Hell, Accolade, The Tribune, SCOPE, Sundial.

Are you lost in the crowd or leading the pack Mockup

Is your brand truly distinctive?

Many brands struggle to carve out a unique space in their market. Your brand’s unique value proposition should be a shining beacon, not a distant glimmer.

Our diagnostic tool measures how well your brand establishes a unique emotional connection maintains consistency across all touchpoints, and adapts to market changes—all the while staying true to its core identity.

Dare to find out the truth with our Distinctive Brand Index assessment. The results might surprise you!

A collaborative, agile approach to marketing strategy and innovation.

We’re Polything. A staunchly independent marketing consultancy. We partner with companies that want to use the power of storytelling to elevate their marketing and grow their business.

Our goal is to deliver clear direction and innovative strategy that has a positive impact on businesses in their marketing adventure.  

Our agile, collaborative and strategic approach to marketing can be applied to any direct-to-consumer business, for those looking to take their first steps into marketing, as well as high-growth organisations, and even to publicly listed entities looking to innovate.

Since 2017, we have helped businesses of all sizes solve business challenges, build more agile and robust processes, scale their marketing outputs, and increase return on marketing spend.

We are based in London, but we work remotely with companies across the UK and further afield. So whether you are still navigating the foothills, or in the midst of scaling a marketing mountain, please do drop us a line to see whether we can help.

Three ways we can help your business

Show us

Our tried and tested consultancy method shows you how to build a leading marketing strategy, as well as how to deploy it. This saves you time, energy and money, letting you focus on building a better business, rather than worrying about how to market it. We work with your staff, agencies and freelancers to develop better strategies and market-leading programmes.

Do it for us

Don’t have the right leadership or resources to scale your marketing? Ask us to do it for you. With our fractional working model, we can give you access to top talent in the marketing field. From Marketing Directors to channel specialists we can provide you with a resourcing solution which provides enough direction and actionability within your marketing function.

Develop us

Sometimes companies don’t know how to get talented staff to step up. They find it hard to get individuals to assume more responsibility. This is where our mentoring programme comes in. We can help you fast-track their development and become the leaders of the future. This saves you both time and money in terms of training costs and in-house personal development.

The Momentum Model


The marketing environment today calls for non-stop creativity, storytelling, and faster speeds to market with new products. Consumer attention has become commoditised and is the one thing that all brands and businesses are competing for. After years of operating a traditional consultancy model, we concluded that there was a better and faster way to create marketing results, for the clients we serve.

It’s what we call The Momentum Model. It’s a nonlinear, agile, strategic methodology for solving business challenges,  creating a better product-market fit, and fixing broken marketing programmes. It is rooted in genuine collaboration, exploration and experimentation.


While our approach, methods and tools work for any size of direct-to-consumer business, in any industry, we treat each engagement as unique.

Depending on the situation, we can bring in specialists, influencers, consumers or users into the process to bring fresh perspectives and ideas to your product or problem. Or, we can simply guide your team through a set of frameworks and give you the right tools to do the job at hand.

In each engagement, we prepare a bespoke programme based on our initial discovery session. We then facilitate a process to suit your exact needs. Each element will be designed to deliver actionable insight from day one, and a robust strategy at the end of the engagement. In addition, participants will enjoy a hands-on learning experience, and be able to use the outcomes of each session to independently improve products, marketing and business processes. Check out our strategic frameworks to learn more.

Latest Reviews

Ellie GoodEllie Good
14:01 28 Nov 22
My SEO session with Chris was incredibly informative, with advice and suggestions tailored for my level of understanding. I now have a clear idea of what needs to be done to improve the areas in question. Thank you!
Don MagraneDon Magrane
14:57 03 Nov 22
Spent some time with Chris discussing our PPC, audience targeting and content strategy. Incredibly useful. We have plenty of targeted action points to work on for the mid to long term which will be very helpful for our business.
Thalia ShawThalia Shaw
10:14 18 Oct 22
Chris is a very experience marketing and digital marketing expert with so much knowledge. I had a very interesting and insightful 60 minute session with him with practical actions to put in place in my business.
Gilly ThompsonGilly Thompson
15:10 14 Oct 22
Chris, is a font of all marketing and digital marketing knowlegde.I learnt more about digital marketing in 20 minutes with Chris than i did in 3 years!!I am now doing reels on insta with view of between £5k - £12kIncredible, he is supportive and has brilliant ideas for generate brand awareness, loyalty and sales
Daniel JohnsonDaniel Johnson
05:34 11 Oct 22
During our 60-min problem-solving call Chris was able to provide a series of well-informed, practical and realistic suggestions on possible next steps for our business.

Our Founder

Chris has over twenty years of experience in marketing across, media, startups and scale-up businesses. He has led multi-disciplinary teams in marketing, development and monetisation as well as bringing together teams across Europe to work effectively on consumer-based marketing strategy. 

He has also led brand marketing activations for clients such as Ford, Three, EE, Jeep, HTC, Casio, British Airways, Lastminute, Nintendo & BMW.

Giving back is a big priority for Chris; he mentors on the Digital Boost platform as well as the Help to Grow programme and is currently studying with the ILM for a Certificate and Diploma in Effective Coaching and Mentoring.

He is also a leadership-qualified Trustee, a member of ILM, ABM, and an Advisor and strategist for UK Business Advisors.