A collaborative, agile approach to marketing strategy and innovation.
We’re Polything. A staunchly independent marketing consultancy. We partner with companies that want to use the power of storytelling to elevate their marketing and grow their business.
Our goal is to deliver clear direction and innovative strategy that has a positive impact on businesses in their marketing adventure.
Our agile, collaborative and strategic approach to marketing can be applied to any direct-to-consumer business, for those looking to take their first steps into marketing, as well as high-growth organisations, and even to publicly listed entities looking to innovate.
Since 2017, we have helped businesses of all sizes solve business challenges, build more agile and robust processes, scale their marketing outputs, and increase return on marketing spend.
We are based in London, but we work remotely with companies across the UK and further afield. So whether you are still navigating the foothills, or in the midst of scaling a marketing mountain, please do drop us a line to see whether we can help.
Four ways we can help your business
Our tried and tested consultancy method shows you how to build a leading marketing strategy, as well as how to deploy it. This saves you time, energy and money, letting you focus on building a better business, rather than worrying about how to market it. We work with your staff, agencies and freelancers to develop better strategies and market-leading programmes.
Do it for us
Don’t have the right leadership or resources to scale your marketing? Ask us to do it for you. With our fractional working model, we can give you access to top talent in the marketing field. From Marketing Directors to channel specialists we can provide you with a resourcing solution which provides enough direction and actionability within your marketing function.
Sometimes companies don’t know how to get talented staff to step up. They find it hard to get individuals to assume more responsibility. This is where our mentoring programme comes in. We can help you fast-track their development and become the leaders of the future. This saves you both time and money in terms of training costs and in-house personal development.
Do you have people that are critical to your business that are underperforming? A lack of skills may be the cause, or it could be something less tangible. Use our short-term coaching interventions to understand what is going on, and get them back on track fast. Underperforming staff can often be unskilled in six weeks or fewer.
The Momentum Model
The marketing environment today calls for non-stop creativity, storytelling, and faster speeds to market with new products. Consumer attention has become commoditised and is the one thing that all brands and businesses are competing for. After years of operating a traditional consultancy model, we concluded that there was a better and faster way to create marketing results, for the clients we serve.
It’s what we call The Momentum Model. It’s a nonlinear, agile, strategic methodology for solving business challenges, creating a better product-market fit, and fixing broken marketing programmes. It is rooted in genuine collaboration, exploration and experimentation.
Think of it as a strategic space for generating new ideas, concepts, campaigns, and even products, then turn them into an actionable marketing programme. Not only that, it keeps multi-disciplinary teams focused on doubling down on successes, and dropping activity which negatively impacts the bottom line.
The Momentum Model delivers you fast and incremental results, marketing knowledge and an experiential learning opportunity.
While our approach, methods and tools work for any size of direct-to-consumer business, in any industry, we treat each engagement as unique.
Depending on the situation, we can bring in specialists, influencers, consumers or users into the process to bring fresh perspectives and ideas to your product or problem. Or, we can simply guide your team through a set of frameworks and give you the right tools to do the job at hand.
In each engagement, we prepare a bespoke programme based on our initial discovery session. We then facilitate a process to suit your exact needs. Each element will be designed to deliver actionable insight from day one, and a robust strategy at the end of the engagement. In addition, participants will enjoy a hands-on learning experience, and be able to use the outcomes of each session to independently improve products, marketing and business processes. Check out our strategic frameworks to learn more.
Clients and brands we have worked with:
Time Inc, VO5, NAFF, Lusso, Zinc Media, Time Out, AfterShokz, WOLF, Yodomo, Much Better Adventures, NME, Marie Claire, Trusted Reviews, Horse & Hound, Decanter, Factory Media, Ford, Three, SSS Learning, EE, Jeep, HTC, Nike, Casio G-SHOCK, Nintendo, BMW, Mini, Vans, Money Week, Future Plc, Development Hell, Accolade, The Tribune, SCOPE, Sundial.
Chris has over twenty years of experience in marketing across, media, startups and scale-up businesses. He has led multi-disciplinary teams in marketing, development and monetisation as well as bringing together teams across Europe to work effectively on consumer-based marketing strategy.
He has also led brand marketing activations for clients such as Ford, Three, EE, Jeep, HTC, Casio, British Airways, Lastminute, Nintendo & BMW.
Giving back is a big priority for Chris; he mentors on the Digital Boost platform as well as the Help to Grow programme and is currently studying with the ILM for a Certificate and Diploma in Effective Coaching and Mentoring.
He is also a Leadership qualified Trustee, a member of ILM, ABM, and an Advisor and strategist for UK Business Advisors.