At Polything, we believe that responsible marketing is not just about promoting products and services—it’s about fostering a sustainable future for our planet. As a marketing consultancy, we are acutely aware of the environmental impacts associated with our industry. That’s why we are committed to mitigating these effects and raising awareness among our clients about what sustainable growth truly means in marketing.
Our Commitment to Environmental Sustainability
Current Footprint: Our estimated annual carbon footprint is 1.67 tonnes of CO₂e per employee, totalling 3.33 tonnes for our entire company. This is 60% lower than the industry average, but we recognise there’s more work to be done. For information on how this has been calculated please visit Small99.
Actions Taken:
- Switched to Renewable Energy: We have moved to Ecotricity as our energy supplier, ensuring that our operations are powered by 100% renewable sources.
- Implemented Energy-Efficient Lighting: We’ve conducted an audit of our lighting systems and replaced all non-LED lights with energy-efficient LEDs to reduce energy consumption.
- Home Energy Initiatives: For our team members working from home, we’ve encouraged and facilitated the switch to renewable energy suppliers.
Ongoing Efforts:
- Measuring Our Carbon Footprint: We’re utilising tools like Sage Earth and Clean Growth UK to accurately measure and monitor our emissions.
- Supply Chain Evaluation: We’re exporting supply chain data to understand the environmental impact of our top suppliers.
Future Goals
- Carbon Negative by 2030: We aim to not just offset but exceed our carbon emissions, making us carbon negative.
- Continuous Improvement: We’re exploring innovative solutions for carbon reduction and investing in technologies that support our sustainability objectives.
Social Responsibility
- Client Advocacy: We’re proactively engaging with our clients to discuss their sustainability agendas, encouraging them to measure their carbon footprints and adopt renewable energy solutions.
- Team Engagement: Our team is our greatest asset. We hold monthly meetings to share progress, brainstorm ideas, and ensure everyone contributes to our sustainability journey.
- Community Involvement: We’re exploring opportunities for volunteering and charitable donations to support environmental causes within our community.
Supply Chain Management
- Sustainable Partnerships: We prioritise working with suppliers who share our commitment to sustainability. For instance, we use Google Workspace, which is striving for net-zero emissions and 24/7 carbon-free energy operations by 2030.
- Supplier Support: We engage with our suppliers to understand their sustainability practices and offer support to align their efforts with our goals.
Stakeholder Engagement
- Open Communication: We maintain transparent communication with our employees, clients, and other stakeholders about our sustainability initiatives.
- Collaborative Efforts: Feedback and collaboration are encouraged to enhance our ESG (Environmental, Social, and Governance) strategies.
Join Us on Our Journey
Sustainability is a collective effort. We invite our clients, partners, and community to join us in redefining sustainable growth in marketing. Together, we can make a meaningful impact on the environment while driving success for our businesses.
For more information about our sustainability initiatives or to collaborate with us on environmentally responsible marketing strategies, please get in touch.