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Marketing Strategy - The Momentum Model

Is your marketing strategy lacking focus?

Discover the power of marketing strategy with the Momentum ModeL

A unique approach that ensures that marketing strategy is aligned with the real world.

Let’s build you a predictable marketing machine.

  • Free discovery call – Zero commitment
  • We work with and around your existing team
  • Combination of strategy and tactical work saves time and money

Review and Ratings

Polything
5.0
Based on 16 reviews
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Marketing Strategy Services

The Momentum Model – Fix your marketing programme and deliver innovative new strategies, simpler and faster.

Transform your marketing approach and achieve sustainable growth through our comprehensive strategy methodology and an introductory Discovery workshop.

A well-defined marketing strategy is essential for driving growth and success in today’s competitive business landscape. At Polything, we understand the challenges businesses face in developing and executing effective marketing plans.

That’s why we’ve created the Momentum Model – a proven approach to unlocking your business’s growth potential through strategic marketing and experimentation. We dovetail strategy development with tactical testing to drive improvements and develop strategies that succeed.

What our customers say


Jon Case, CEO at SSS Learning Ltd

I would highly recommend them!!”

“They transformed the way we look at our online presence from the design of our site to our social media and content presence. Chris is an absolute pleasure to work with, extremely knowledgeable and has worked seamlessly with our team to make the necessary changes within our online offering.”



Adam Gold, CCO at WOLF Live

“Their wealth of experience was the deciding factor.”

“WOLF brought in more than 2 million new users from our target market in its first two years since brand launch. Polything assisted with a serious chunk of that due to the campaigns they worked on, and the creative and operational work they did to assist our MENA regionally-led influencer marketing campaigns that brought in the rest. I was very grateful to Polything.”



Chris Dicker  - CEO at Candr Media Group

“A huge impact on our business…”

Their work on our branded content proposition, productisation and social has transformed the way we look at monetising content. Chris has become a highly regarded part of the team and his knowledge, creativity, innovation and ingenuity have been invaluable in helping to develop our business.”



The Momentum Model Benefits

Clarity And Focus

Develop a clear, actionable marketing strategy aligned with your business goals.

Gain a deep understanding of your target audience and competitive landscape.

Achieve a distinct, differentiated position in the market.

ClarityFocus
Data Driven Insight

Data-Driven Insight

Measure and optimise marketing performance for better ROI.

Leverage customer data to create targeted, personalised marketing campaigns.

Gain valuable insights into customer behaviour and preferences.

Digital Marketing Mastery

Master the latest digital marketing tools and platforms.

Optimise your online presence for search engines and user experience.

Engage your audience effectively through social media, content marketing, and email.

Digital Marketing Mastery

Polything’s marketing strategy services provide a comprehensive solution to the challenges businesses face in today’s complex, competitive landscape. Our team of experienced marketing professionals will work closely with you to develop a tailored strategy that drives growth, enhances customer engagement, and positions your brand for long-term success.

The Blackriver Team - Case Study
The World's Online Festival - Case Study

WOLF

The Worlds Online Festival – 2 million new users from our target market in its first two years since brand launch.

Types of standalone marketing strategy services

CVJ – Discovery Workshop

Create better connections with your customers with our expert-led Customer Value Journey Workshop. Here’s what you’ll gain:

  • Comprehensive Discovery – Start with a detailed discovery session to identify and prioritise the key issues in your current customer journey.
  • Identify Areas of Growth – Receive a bespoke test and learn programme of marketing activity.
  • Continue with the Momentum Model – Achieve continuous progress with strategy development and workshops designed to deliver incremental improvements in marketing return.
Customer Value Journey
Value Proposition by Design

Value Proposition by Design

  • Team Collaboration – Bring your team to gain new insights into customer pains and potential gains.
  • Strategic Direction – Explore a range of directions to communicate the value you bring to consumers’ lives.
  • Actionable Outcomes – Receive a peer-reviewed articulation of your value proposition, ready for messaging across the customer journey.

Content Strategy Hack Day

Enhance your content marketing with our intensive workshop. Here’s what you’ll achieve:

  • Strategy Definition: Collaborate with your team to define a content strategy aligned with your marketing or business goals.
  • Tactical Planning: Work in smaller groups to create an outline tactical plan for originating, producing, and distributing content.
  • Content Production: Start producing on-brand content ready for same-day publication.
Content Strategyt Hack Day

These are just a few examples of the stand-alone strategy sessions we offer. For a bespoke solution tailored to your company’s particular needs please contact us.

Ready to find out more? 


The Momentum Model Tiers

GET IN TOUCH

Selected
Clients

Zinc Media Dark
WOLF Dark
Trusted Reviews Dark
Time Inc Dark
SSS Learning Dark
NME Dark
Much Better Adventurers Dark
Marie Claire Dark
Aftershokz Dark
The Momentum Model

How it works

Step 1 – Discovery Session

Participate in a comprehensive discovery workshop to identify your unique marketing challenges and opportunities.

Gain valuable insights into your target audience, competitive landscape, and current marketing efforts.

Get a tailored action plan to work on yourself, or with us if you continue with the Momentum Model.

Invest in your growth with our exclusive Discovery workshop offer.

Subscribe to our creative and marketing subscription.
Implement our creative and marketing team within your business.

Step 2 – Strategy Development

Continue to partner with our expert team to develop a tailored marketing strategy based on the insights from your Discovery session.

Benefit from our proven Momentum Model, which encompasses all aspects of strategic marketing.

We work on a detailed, actionable plan that aligns with your business goals and starts to build results.

Step 3 – Grow

Execute your bespoke marketing strategy with the support and guidance of our experienced team.

Monitor and measure the performance of your marketing efforts using advanced tracking and analytics tools.

We continuously optimise your strategy based on data-driven insights to maximise your ROI and achieve sustainable growth.

Grow your business with a marketing subscription
Strategic Marketing Services

What is included

  • Expertise at Your Fingertips – Access to a team of creatives and marketing experts, bringing years of experience and innovative strategies to your brand.
  • Customer Value Journey Workshop – A hands-on, interactive session designed to map out your customer’s journey, identifying key touchpoints for maximum engagement and conversion.
  • Expert-Led Strategy Session – Work directly with a seasoned strategist to analyse your current marketing efforts and identify areas for growth and improvement.
  • Ongoing Support – If you continue with the Momentum Model you will enjoy ongoing support, check-ins, and access to specialists to help you on your marketing strategy journey.
  • Actionable Insights Report – Post-workshop, receive a comprehensive report with actionable insights and recommendations tailored to your business’s unique needs. Access to Momentum Model resources – Get a taste of the full Momentum Model with limited access to our exclusive resources and tools.
  • Test and Learn Kaban – The projects and activities that you need to undertake laid on an easy-to-understand plan. Implement with us if you continue with the Momentum Model or DIY if you have the resources.
  • Follow-Up Workshops – We have a host of follow-up workshops that can utilised as part of your own tailored momentum programme. These include value proposition design, content strategy, messaging, positioning, business strategy and branding workshops.

Additional Benefits

  • Easy to Get Started – Speak to us to see if we are a good fit. Then you can co-design a package with us that meets your needs.
  • Satisfaction Guarantee – If you don’t see a measurable improvement in your marketing outcomes within the first three months, we offer a complimentary strategy reassessment to realign your goals.
  • Predictable Investment – A bespoke fixed price takes the guesswork out of budgeting for marketing strategy development, making planning and investing in your growth easier.
  • Affordability – The Momentum Modle is priced to offer maximum value, providing top-tier marketing strategy services at a predictable cost. It’s an investment in your brand’s growth, designed to be accessible for businesses of all sizes.
  • Flexibility –  Sessions and support tailored to your schedule. We work around your business, not the other way around.
  • Exclusive Access – We have no ambitions of becoming an agency. Our limited availability ensures that each Momentum Model receives the focused, dedicated support they deserve.
Get in Touch

It’s important that we are a good fit, as we have to limit the number of clients we can work with at one time.

Association Memberships

Digital Boost Membership
Help to Grow Membership
ILM Membership
ABM Membership
UKBA Membership

Marketing Services FAQs

How long does the Discovery workshop take?

The Discovery workshop is a half-day session, typically lasting 4 hours. We work with you to schedule the workshop at a time that is convenient for your team

What happens after the Discovery workshop?

 Upon completion of the Discovery workshop, you’ll have the opportunity to continue working with our team to develop and implement a bespoke marketing strate

What is included in the Discovery workshop?

A comprehensive analysis of your current marketing initiatives, target audience, competitive landscape, and growth opportunities. Collaborative workshop session to uncover innovative marketing approaches tailored to your business. A clear roadmap for your marketing journey and actionable insights to drive your strategy forward.

How much does the Momentum Model marketing strategy service cost?

The cost of our Momentum Model marketing strategy service varies depending on the scope and complexity of your project. The Discovery workshop is designed to uncover and understand the scope and level of support you require with strategy development. From this single session, we will be able to recommend what additional work is required together with the associated costs.

We offer flexible pricing options and will work with you to create a customised package that meets your needs and budget. A typical start-up engagement costs around £5,000 for delivery, but we also have clients we have been working with for years.

What if I’m not satisfied with the results of my marketing strategy?

We are committed to your success and will work closely with you to ensure that your marketing strategy delivers the desired results. If you are not satisfied with the performance of your strategy, we will work with you to identify areas for improvement and make necessary adjustments at no additional cost.

How do I get started with the Momentum Model marketing strategy service?

To get started, simply schedule a free, no-obligation call by contacting us via email at info@polything.co.uk or by phone at +44 1234 567890. Our team will work with you to understand your needs and goals and show you what an engagement might look like for you.

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