Fractional Marketing Director – 8 Critical signs that you need one

Fractional Marketing Director

Why a Fractional Marketing Director might be the solution to help your business reach new heights.

Introduction

Fractional marketing directors are experienced professionals who can provide the strategic vision and guidance needed to develop and execute a successful marketing plan. When it comes to marketing, businesses of all sizes can face challenges. But for small to mid-sized companies, the stakes can be especially high. Without a dedicated marketing team or leader in-house, it can be difficult to create and implement a successful marketing strategy. This is where a fractional marketing director can help.

Working with one gives a company flexibility in their marketing staffing, whilst keeping expenses low and leaving more budget for executing marketing campaigns. They can also help you manage day-to-day marketing activities and provide expert advice and support. So, if you’re looking for help with your marketing efforts, a fractional marketing director may be the answer.

Contents

  1. What is a Fractional Marketing Director and what do they do?
  2. How can they help your business?
  3. 8 signs that suggest you might need a Fractional Marketing Director
  4. The benefits of working with one
  5. Tips for working with a Fractional Marketing Director
  6. Conclusion

What is a Fractional Marketing Director and what do they do?

A fractional marketing director is a professional who can provide the strategic vision and guidance needed to develop and execute a successful marketing plan. They can help you manage day-to-day marketing activities, and provide expert advice and support. They typically have years of experience in marketing at a senior level and can provide the expertise and guidance your business needs to succeed.

How can they help your business?

A fractional marketing director can help your business in many ways. They can help you develop and execute a successful marketing strategy, manage day-to-day marketing activities, and provide expert advice and support. They can also help you save money on hiring a permanent role to leave more budget for executing marketing campaigns.

Eight signs that suggest you might need a Fractional Marketing Director:

  • You don’t have a dedicated marketing team or leader in-house.
  • You need help developing and executing a successful marketing strategy.
  • You are launching a new product or business line that requires a safe pair of hands.
  • You need a marketing expert to direct your team and instil best practices.
  • Your marketing is broken, or stuck in a rut, and needs a fresh perspective and strategic expertise.
  • You need someone to manage day-to-day marketing activities while you focus on other aspects of the business.
  • You are considering hiring a full-time marketing director but want to try out the role first.
  • Your marketing team is full of tactical specialists, but no one has the knowledge or experience to connect the sub-functions to drive results.

The benefits of working with a one

1. They can help you save money.

Hiring a fractional marketing director is a more affordable option than hiring a full-time marketing director. Fractional directors typically charge by the hour or day, which can save you money compared to hiring a full-time director. Additionally, they can help you save money on marketing campaigns and suppliers by providing expert advice and guidance.

2. They are experienced professionals.

They tend to be highly experienced professionals who have years of experience in marketing at a senior level. This means that they can provide the expertise and guidance your business needs to succeed.

3. They can provide a fresh perspective.

If your marketing is stuck in a rut, they can provide the fresh perspective and strategic expertise needed to get it back on track. They can also help you develop and execute a successful marketing strategy for a new product or business line.

4. They are flexible.

They are typically hired on a part-time or interim basis, which gives companies flexibility in their marketing staffing. This can be especially helpful for businesses that only need the presence of a marketing leader on a part-time basis.

5. They can help you manage day-to-day marketing activities.

Fractional marketing directors can help you manage day-to-day marketing activities, freeing up your time to focus on other aspects of the business. They can also provide expert advice and support, making sure that your marketing campaigns are executed successfully.

As you can see there are many benefits of working with a fractional marketing director and we go into this in more depth with fractional marketing experts in general in another article.

Tips for working with a Fractional Marketing Director

Make sure you have a clear idea of what you want.

Before you hire, make sure you have a clear idea of what you want them to do for your business. Do you need help developing and executing a marketing strategy? Are you looking for someone to manage day-to-day marketing activities? Is it creating or developing your team? Be clear about your expectations from the start so that you can find one that is a good fit for your needs.

Ask for referrals.

If you know someone who has worked with one before, ask for a referral. This can be a great way to find someone who is experienced and reputable.

Do your research.

Before you hire, be sure to do your research. Check out their website and read testimonials from past clients. You should also ask for a list of references so that you can speak to other businesses that have worked with one. Speak to at least one reference to understand how the project worked out.

Be clear about your budget.

When you are working with one, be sure to be clear about your budget. They typically charge by the hour or day, so you will need to have a clear idea of how much you are willing to spend. This will help you find someone that is a good fit for your budget. They will also want to know what budgets they will be working with so have this information to hand to save time.

Communicate regularly.

Make sure you communicate regularly. Keep them updated on your goals and objectives so that they can help you achieve them. Treat them as an advisor and use their perspective to question the way you currently operate. Additionally, be sure to give regular feedback on their work so that they can make necessary adjustments.

Conclusion

A fractional marketing director can help you to develop and execute a successful marketing strategy, freeing up your time to focus on other aspects of the business. If you’re still not sure whether or not this route is right for you, consider whether you have thought any of the following things in the last six months:

  • You’re feeling overwhelmed by your marketing efforts.
  • Your marketing strategy feels stale or outdated.
  • You’re not seeing the results you need from your marketing campaigns.
  • You don’t have time to focus on marketing, or you don’t have the resources to hire a full-time marketing director.
  • You need an objective, outside perspective on your marketing.

If any of these things sound familiar, it might be time to consider hiring one. With their help, you can take your marketing to the next level and achieve the results you’re looking for. Please contact us for more information.

About Polything

At Polything, we help companies use the power of storytelling to elevate their marketing and grow their business. Our collaborative and strategic approach to marketing can be applied to any direct-to-consumer business, and we work with clients all over the UK and further afield. Our team is experienced and passionate about helping businesses achieve their goals, and we’re always on the lookout for new and innovative ways to market products and services. If you’re interested in learning more about how we can help your business, get in touch today.