
Published on 19 July 2024

Many brands struggle to carve out a unique space in their market. Your brand's unique value proposition should be a shining beacon, not a distant glimmer.
Our diagnostic tool measures how well your brand establishes a unique emotional connection maintains consistency across all touchpoints, and adapts to market changes—all the while staying true to its core identity.
Dare to find out the truth with our Distinctive Brand Index assessment. The results might surprise you!

The field of marketing has radically changed in recent years and has moved well beyond the remit of just sales support, or being a major cost burden to your business. More and more businesses are recognising the impact that marketing (particularly Directors and CMO's), can have on their business as a whole. From valuable input into business strategy setting, developing and launching new products, and helping raise investment. They can also take ownership of business growth and profitability, as well as P&L. This means that marketing functions are now becoming more integrated in business practice than ever before.
Linkedin currently lists over 26,000 senior C-suite CMOs in the UK, which is a testament to the importance that businesses place on these roles to drive business growth. This is great if your business can afford to recruit a skilled marketer with board-level experience, but what if your business can not bear the cost of a highly-paid executive, or your business is not big enough to justify a full-time role?
From CMO's to channel specialists, this is where our fractional marketing experts come in. In this helpful guide, you'll learn everything you need to know about fractional marketing, including the benefits it can offer your business. Plus, we'll help you choose the right one for your needs, so you can get started reaping the benefits of this new way of working.
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