How can mentoring help your business grow?

February 2, 2023 Coaching and Mentoring


Mentoring is a process in which a more experienced individual guides a less experienced person to achieve their goals. Within an organizational context, it is a valuable tool that can help businesses grow by fostering the development of their employees. In this article, we’ll explore what it is, how it differs from coaching, and the benefits it can bring to your business.

What is Mentoring?

Mentoring is a relationship between two individuals, where the mentor acts as a guide and counsellor, sharing their knowledge and experience to help the mentee achieve their goals. Julie Starr defines a mentor as “someone who takes on the role of a trusted advisor, supporter, teacher and wise counsel to another person. A mentor adopts a primarily selfless role in supporting the learning development and ultimate success of another person” (Starr 2021).

The mentor provides guidance, advice, and support, and helps the mentee build the skills and knowledge they need to succeed in their role. These relationships are typically long-term, with regular meetings over a period of several months or even years.

The difference between mentoring and coaching?

While coaching and mentoring share some similarities, they are different processes with different goals. CIPD defines coaching as aiming “to produce optimal performance and improvement at work. It focuses on specific skills and goals, although it may also have an impact on an individual’s personal attributes such as social interaction or confidence” (CIPD). Coaching is typically focused on helping an individual improve their performance in a specific area, such as communication or time management. The coach works with the individual to set goals and develop a plan to achieve them. Coaching is usually time-limited, with a defined end-point, and is focused on short-term goals and immediate results.

Mentoring, on the other hand, is more holistic and long-term. The mentor helps the mentee develop their skills and knowledge in a range of areas, and provides guidance and support as they grow and progress in their role. The mentor helps the mentee identify their strengths and weaknesses, and supports them as they work to overcome challenges and achieve their goals.

The importance of mentoring to your business

Mentors can bring a range of benefits to your business, including:

  • Improved employee development: It helps employees build the skills and knowledge they need to succeed in their role, which can lead to improved job performance and career progression.
  • Increased engagement and motivation: It helps employees feel valued and supported, which can increase their engagement and motivation levels.
  • Better retention: It helps employees build strong relationships with their colleagues, which can improve their sense of belonging and reduce the risk of turnover.
  • Improved succession planning: It can help you identify and develop future leaders within your organization, which can help you plan for succession and ensure a smooth transition of leadership.
  • Improved diversity and inclusion: it can help create a more inclusive workplace by providing opportunities for employees from diverse backgrounds to connect and grow.

Structure, Duration, and Expertise

When it comes to mentoring, the structure, duration, and expertise of the relationship can vary widely depending on the needs of the individuals involved. Some common structures for relationships include one-on-one meetings, group sessions, and email or phone correspondence. The duration of a relationship can range from several months to several years, depending on the goals of the individuals involved.

When it comes to expertise, the mentor should have relevant knowledge and experience in the area they are mentoring in. For example, if a mentee is looking to develop their leadership skills, they may seek out a mentor with experience in leadership and management. The mentor should also have strong interpersonal skills, be a good listener, and be able to provide constructive feedback.

A quote to ponder:

“The mind is not a vessel that needs filling, but wood that needs igniting”


In conclusion, mentoring and coaching offer a wide range of benefits to individuals and organizations. Whether your goal is to improve employee engagement and productivity or to develop leadership skills, both mentoring and coaching can help you achieve your goals and drive business growth. If you’re interested in learning more about how mentoring programmes can help your business, don’t hesitate to reach out to us today.